PRODUCT
Shittoku Money Kouza
Closing the Gaps in Everyday Money Knowledge
A video media outlet for Japanese viewers in their late 40s to 70s, covering public pensions, retirement payouts and tax, medical costs, inheritance, and the new NISA. Rules and figures are verified against primary government sources, and every piece is required to end with what the viewer should actually do. Episodes are published on YouTube and can also be browsed by genre on the website.
FEATURES
- Explainers focused on everyday money: pensions, household finances, insurance, inheritance
- Rules and figures verified against primary government sources; a neutral stance that never recommends specific financial products
- 8-16 minute features plus self-contained vertical shorts
- A website offering genre filtering and a page per video
Shittoku Money Kouza
Closing the Gaps in Everyday Money KnowledgeResults
- Channel Handle
- @shittoku-money
- YouTube Subscribers
- 35,000