PRODUCT
Shittoku Money Kouza
Knowing the Rules Keeps More Money in Your Pocket
A video media outlet for Japanese viewers in their late 40s to 70s, covering public pensions, retirement payouts and tax, medical costs, inheritance, and the new NISA, guided by the channel's owl host, Fukumi, down to the numbers and the paperwork. Figures are checked against primary government sources, every piece ends with what the viewer should actually do, and the channel never recommends specific financial products or plays on viewers' fears. Episodes are published on YouTube and can also be browsed by topic on the website.
FEATURES
- Explainers focused on everyday money: pensions, household finances, insurance, inheritance
- Figures checked against primary sources such as the Ministry of Health, Labour and Welfare, the Japan Pension Service, and the National Tax Agency, with application deadlines and where to apply
- 8-16 minute features plus self-contained vertical shorts
- A website with filters by topic (pensions, tax, healthcare, and more) and by format (features or shorts)
Shittoku Money Kouza
Results
- Channel Handle
- @shittoku-money
- YouTube Subscribers
- 35,000